Gaming Innovation Group (GiG) has debuted in the Balkan country of Serbia through Rizk， the casino brand owned by Betsson.

As an iGaming technology company， GiG provides products， services and solutions to operators around the globe.

Marcel Elfersy， GiG CCO said: “Our relationship with the team at Betsson continues to offer exciting new opportunities as we expand further into new and emerging markets together.

“Serbia and the wider CEE region is an important focus of growth for us， having built a full suite of tailorable platform and sportsbook solutions well suited to meet and exceed the expectations that leading operators have from their platform partners.”

This makes for an interesting development， as Rizk was initially operated as a brand under GiG， along with other B2C companies such as Guts， Kaboo and Thrills.

However， Betsson acquired these brands from GiG in 2020 for a total of €33.0m ($35.9m).

When the deal was first announced， Betsson stated that it would launch Rizk in the Spanish and Croatian markets first.

The GiG subsidiary，Play Casino Online Zecure Gaming， was also acquired by Betsson at the same time as the above B2C brands.

Betsson stated that it would use the assets， business activities， operations， front-end and middleware technology and gaming licenses to support its launch of the newly acquired B2C brands.

Andrew Valenzia， Betsson Zecure Gaming Commercial Director， said: “I am optimistic that Rizk will be successful in Serbia， an exciting market for us at Betsson Group.

“I would like to express my gratitude to all the teams involved for their dedication and hard work in making this market entry possible.”

Earlier this summer， GiG reported a 40% increase in revenue in its Q2 2023 reports.